OpenAI just released Business Hub, which is kind of the Google Search Console equivalent for ChatGPT. It gives you data directly from OpenAI rather than through a third-party AI visibility tracker like Peec, Profound, or any of the others.
What it shows
- Mentions
- Citations
- Website clicks
- Discovery topics
What it doesn’t show: individual prompts, or any of the more advanced marketing insights.
Setting it up
Getting it set up is pretty easy and takes about as long as setting up GSC (less than five minutes). You fill out a few forms and add a TXT record to your domain to verify ownership.
You can also add your phone number and email address to make it easier for customers to reach you.
The interesting part: “More about your business”
During signup, there’s an optional field where you can tell ChatGPT more about your business. According to OpenAI, ChatGPT will use this information to describe your business when it’s helpful or relevant. So this might be a factor, to some degree, in how ChatGPT talks about your business.
![The Business Hub signup form: “Help people get to know [business name]”, with a Business category dropdown set to “Software company”, suggested categories “Recruiter” and “Employment agency”, and an optional “More about your business” field that says “Tell us what else you’d like customers to know, so ChatGPT can share it in conversations when helpful or relevant.”](/images/chatgpt-business-hub-about-your-business.png)
I wouldn’t use any exaggerated claims here. Skip things like “top-rated” or “best”. Instead, use actual buyer language: describe what you do in the words your customers use when they look for it. That’s what establishes relevance.
$500 in ChatGPT ad credit
Once you finish setting up your business profile, you can also claim $500 in advertising credit for ChatGPT Ads.
