Have brainstorming created
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What is a topic brainstorming?
Based on a given topic, numerous content ideas are collected in a brainstorming process. This collection of ideas serves as a rich foundation for subsequent content planning.
Brainstorming in the context of content marketing is a creative method to identify fresh and relevant content for a specific target audience. The main goal of this process is to generate a wide range of content ideas that can then be refined and transformed into structured content strategies. Especially in an ever-changing digital landscape where companies are competing for the attention of their target audience, brainstorming can help produce innovative content that stands out from the crowd.
Advantages & benefits of brainstorming
Versatile content & topic finding
Brainstorming generates a wide range of topic ideas. This enables versatile and varied content planning that covers different target groups and areas of interest, thus guaranteeing a wider reach.
Uncovering niche topics
Often during brainstorming, niche topics are identified that might be overlooked in traditional research methods. These specific and sometimes lesser known topics can be a golden opportunity to stand out from the competition and target a specific audience.
Focus on target group
By brainstorming different ideas and concepts, it is possible to better understand which topics are particularly relevant and appealing to the target group. This leads to more targeted and effective content that meets the needs and interests of readers or viewers.