Have advice texts written

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What is an advice text?

An advice text, as the name suggests, aims to provide advice or guidance and thus offer informative value to the reader. These texts can be in a variety of formats, including “how-to” guides and “step-by-step” tutorials based on the goal of answering specific questions or helping the reader perform specific tasks. The language is usually clear and simple so that it is accessible to a wide audience.

In addition to their immediate function as advisors, advice texts can also serve as powerful sources of traffic generation for websites and increase visibility in search engines. By providing valuable, relevant, and targeted content, they can increase a website’s organic reach and improve its search engine rankings, helping it achieve greater online visibility. In addition, they often serve as buying guides by providing readers with a comprehensive analysis of various products or services. They present the pros and cons of each option, helping readers make informed purchasing decisions.

Advantages & benefits of advice articles

Added value for the reader

Advice texts provide useful information and practical advice to their readers. They offer solutions to everyday problems or specific challenges and help make readers' lives easier or better.

Strengthening credibility

Advice texts can help to strengthen the credibility and authority of a brand or a person. Providing quality and useful advice can help you gain the trust of your target audience and demonstrate your expertise.

More visibility in search engines

By providing relevant and useful content, advice texts can help improve the visibility of your website in search engines. SEO-optimized guide texts can help achieve a higher ranking in search engine results and attract more organic traffic to your website.

Increase user loyalty

Well-written advice texts can increase user loyalty. Readers who find valuable information or solutions in your copy are more likely to stay on your site longer, explore more content, or even take actions like sign up or make purchases.

Promotion of social media shares

Advice texts that contain useful, relevant and interesting information are often shared on social media. This can lead to more visibility, traffic and ultimately new customers.

Conversion rate increase

Through targeted and helpful guides, you can support potential customers in their purchase decision. This can increase the conversion rate because customers are already informed and feel more confident about their decision.

Nine possible areas of application for advice texts

Health & Wellness

Advice texts can be used to educate readers about various aspects of health and wellness, such as nutrition, fitness, or mental well-being.


They can serve as guides to the use of new technologies or software, provide explanations of technical concepts, or make recommendations for the best products in a particular area.

DIY & Home Improvement

Guidebooks can provide step-by-step instructions for various DIY or do-it-yourself projects.

Cooking & Baking

They may include recipes, cooking or baking techniques, and kitchen tips.


Guidebooks for travel can include information and tips on various destinations, accommodations, transportation options and more.

Fashion & Style

They can provide advice on fashion trends, styling tips, and recommendations for clothing items or accessories.

Consulting & Service Industry

Companies in finance, law or education can share their expertise and build customer trust through advice texts.

E-learning platforms

Platforms that offer online courses or continuing education can use how-to texts to give readers insights into specific topics and showcase their expertise.

Publishing houses & publishers

Publishers can build immediate marketable "inventory" through guidebook themed worlds and take a holistic approach.

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