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What is keyword research?
Keyword research is a fundamental part of SEO (Search Engine Optimization) or search engine optimization strategies. It refers to the process of searching, identifying, and analyzing terms or phrases that users enter into search engines to find specific content. These keywords or key phrases serve as the basis for creating content that is relevant to a specific target audience and increases organic search traffic to a website. Effective keyword selection and use can help a website rank higher in search engine results pages (SERPs), which means greater visibility and traffic.
Keyword research is essential for conducting successful content planning and editorial planning. It helps generate content that is tailored to the needs and interests of users, which ultimately leads to more users being directed to the website in question. It serves as a key tool for identifying niche keywords with low competition and long-tail keywords that map specific and qualified search queries. Thorough keyword research helps to better understand the user’s search intent, which in turn helps to create custom-fit content that picks up the user in their customer journey and ultimately leads to conversion.