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What is keyword research?
Keyword research is a fundamental part of SEO (Search Engine Optimization) or search engine optimization strategies. It refers to the process of searching, identifying, and analyzing terms or phrases that users enter into search engines to find specific content. These keywords or key phrases serve as the basis for creating content that is relevant to a specific target audience and increases organic search traffic to a website. Effective keyword selection and use can help a website rank higher in search engine results pages (SERPs), which means greater visibility and traffic.
Keyword research is essential for conducting successful content planning and editorial planning. It helps generate content that is tailored to the needs and interests of users, which ultimately leads to more users being directed to the website in question. It serves as a key tool for identifying niche keywords with low competition and long-tail keywords that map specific and qualified search queries. Thorough keyword research helps to better understand the user’s search intent, which in turn helps to create custom-fit content that picks up the user in their customer journey and ultimately leads to conversion.
Advantages & Benefits of Keyword Research
Better Google rankings
Targeted keyword research can improve search engine rankings. By finding out which search terms are relevant to your target audience, you can create content that matches those terms exactly. This makes the website more relevant to search queries, which leads to better placement in search results.
Increase website traffic
Search engines are a major source of website traffic. Optimizing the content for relevant keywords can increase the findability of the website. This leads to more users coming to the website, which in turn increases website traffic.
Better understanding of the target group
By analyzing the keywords used by the target audience, you get important insights into their search behavior and needs. These insights can be used to tailor the content of the website even better to the interests and needs of users.
More efficient content creation
Thorough keyword research helps identify topics of interest to the target audience. This allows you to create content that is relevant not only to search engines, but more importantly to users. This increases the likelihood that the content will be read and shared.
Stronger competitive position
Through keyword research, you can find out which keywords are used by competitors. This information can be used to adjust and optimize your keyword strategy to gain a competitive advantage.
Conversion rate increase
Targeted keywords can direct users to relevant pages, increasing the chances that visitors will become customers. By engaging with users' search intent, the buying process can also be better understood and optimized, helping to increase conversion rates.