Every client engagement starts the same way for me: a deep look at their website, their content, their positioning. It used to eat the first two days. Now an agent does the first pass overnight.
The setup
The core is a checklist I refined over dozens of manual audits, handed to Claude with a browsing loop: crawl the site, score each page against the checklist, flag the three biggest gaps, draft the findings in my report format.
- Input: just the client domain
- Runtime: 40–90 minutes, unattended
- Output: a draft audit I edit, never a final one I trust blindly
The one rule that made it reliable: the agent must quote the exact on-page text for every claim it makes. No quote, no finding.
The takeaway: Give the agent a checklist you trust and demand a quote for every claim — the draft becomes reliable overnight.